When the very first batch of NadaMoo! was created back in 2004, we knew she’d created something entirely unique. Using coconut milk and agave nectar, we produced a healthy alternative to ice cream that instantly got rave reviews. (When one of our original fans had her first taste, she exclaimed: “I’ve been waiting 16 years for ice cream I could eat. Dreams do come true!”) Our creation also got the attention of very important people. A few short months after making the first batch, Whole Foods Market asked us to “Put this into pints so we can sell it in our stores.” (We are not making this up.)
Upon hearing those words, we saw a larger purpose and founded our company with a mission to make the world happier and healthier, one scoop at a time. And in the years since, as we continue to build and grow our company, we have never lost sight of why we are here and what kind of business we aim to be.
Our mission is “Do good. Have fun. Be profitable.” Here’s what that means to us:
You won’t see many ads for NadaMoo!, and that’s because we believe those dollars are better spent making a direct difference in our neighbors’ lives. We’d rather focus our time and effort supporting local charities and organizations, both at home in Austin and wherever else we put our roots down. When it comes to making NadaMoo! we choose Organic, Kosher, Fair Trade Certified and gluten-free ingredients because we support having a fair, sustainable and contaminant-free food chain. You can rely on us to work with manufacturers and suppliers who share our commitment to quality and equality. We pay attention so our customers can just enjoy!
We believe work should be about more than generating profit—it should be fun. We encourage the creative and heart-felt contributions of everyone we work with, and we especially enjoy sharing NadaMoo! and good times with our customers. (There must be a connection between happy people and healthy food!).
By operating in a financially responsible way we reward and create opportunities for our employees and we are able to do more in our communities. Profitability benefits everyone.